Getting visitors to your site isn’t exactly as simple and easy as having an extraordinary website filled with great content and offering fantastic services. Although you’d imagine that was how it works, let’s explain why it doesn’t… Around 140,000 new sites are created and made live each and ever day, such a huge amount of sites means an awful lot of competition, regardless of your industry, there is bound to be someone trying to compete.

However filling your website with great content and articles that are helpful, interesting and offer advice that is required is one step to getting started with your successful online presence. The only thing is, people need to be able to find this great informative content you spend hours crafting together otherwise it serves very little purpose. The question is how do you get visitors to find your content?

Well, at this stage there is a few methods that could be considered. You could go with:

Search Engine Optimisation:

This is probably one of the most obvious and talked about methods of driving traffic to any website. The theory of SEO is to get your website or specific web page to rank for targeted keywords that show your website in the top results in the search engines such as Google for when potential customers search for something that you provide or can assist with. By ranking your content article organically it becomes easier to allow web users to find your content when they need it. This can lead to an increase in visitors, sales and leads for your business. If you’d like to read more about SEO services and what the benefits of SEO can be in Wirral, we also cover what the many benefits of SEO are in Liverpool on our other article.

Paid Advertising:

This works in a similar method to SEO talked about above however it has a cost involved. Although that SEO can generate free traffic to your website using organic search results, the time it takes to rank your website based on a few different factors such as competition, long tail or short tail keywords and the location such as local keyword or national. This is why some people choose to use paid advertising such as Google Adwords. This allows you to get your website or web page to show up almost instantly on page 1 for targeted keywords in the Google Ads spots at the top and bottom of each search results page. In return you offer a certain amount of money you are willing to pay for every time someone searches that keyword and clicks on your website in the search results, this is why paid advertising is also referred to as pay-per-click advertising. The amount you must offer to get top ad spots can vary depending on keyword competition also and can become costly in certain industries aswell as high traffic search terms. Luckily you can set a daily budget. However it is recommended to leave this sort of method just like SEO to the professionals and experts here at One Source Digital to save yourself from any unexpected large bills with zero results. You can read more about what PPC is and how it works on our other articles on our blog.

Social Media:

These days social media is everywhere, all the time, in everyone’s life in some way or another. So of course it is a huge part of your online presence also. The best way to think of this is just like old school advertising in the local newspaper etc but in modern times. You get your content posted online, get it noticed by people on social network sites such as Facebook and if it is good, people start to share and like you content. This leads to an increase in your online reputation and will cause more people to engage with your website and business.

Guest Blogging:

This is one of the most overlooked methods but one that offers fantastic opportunity and results if done correctly. We here at One Source Digital have all the connections in place to make this sort of method completely worth while investing in and we also integrate it into our SEO services for you included in the same fixed monthly price. Guest blogging is where you use the power and traffic from other already successful blogs and website to lead traffic and visitors through to your website. If a blog website already gets around 10,000 visitors per month. Imagine how great it would be to have those 10,000 visitors read an article that linked back and recommended your business and website when talking about something relevant you your services or product. We spent years building connections with these kind or website owners, who work with us to get great content published on their website that we link back to your website and recommend you for when their visitors are reading their articles. We essentially get to jump on board and leverage the years of work and effort that our partners have already put in to help drive visitors to your website.

If you have any questions or would like to have a chat with one of our experts about any of the methods above please feel free to give us a call on 0151 316 0285 or email we’re here and happy to discuss any digital marketing project or services and are happy to answer any questions.